Privacy Policy

This Privacy Policy explains how ModernTimeSports.com (“the Site”, “we”) collects, uses and shares your personal information when you visit the Site or place an order.

Data Controller

The controller responsible for the processing of personal data on this Site is:

ModernTimeSports
Sheung Wan
Hong Kong
Hong Kong, China
Email: [email protected]

What We Collect

Device information

Examples: browser type and version, IP address, time zone, cookie data, the pages and products you view, your search terms, and how you interact with the Site.
Purpose: to load the Site correctly, and to measure and improve how it performs.
Source: collected automatically through cookies, log files, web beacons, tags and pixels.
Shared with: Google and Meta (Facebook), our advertising partners.

Order information

Examples: name, billing address, shipping address, payment details including card number, email address and phone number.
Purpose: to fulfil your order, process payment, arrange shipping, issue invoices and order confirmations, communicate with you, screen orders for fraud risk, and send you information about our products and offers where you have agreed to receive it.
Source: collected from you.
Shared with: our payment processors, shipping carriers, and Google and Meta (Facebook).

Customer support information

Examples: name, phone number, shipping and billing address, postal code and email address.
Purpose: to answer your questions and resolve any issue with your order.
Source: collected from you.

Minors

The Site is not intended for anyone under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, contact us at the email address below and we will delete it, unless we are required by law to retain it.

How We Share Information

We share personal information only with service providers who help us run the Site and fulfil your orders: payment processors, shipping carriers, our hosting provider, and our advertising and analytics partners (Google and Meta). We may also disclose information where we are required to do so by law, to respond to a lawful request from a public authority, or to protect our rights.

Cookies and Tracking

A cookie is a small file stored on your device when you visit the Site. We use cookies to keep your cart and language selection working, and to measure and improve the Site.

Essential cookies

OCSESSID — keeps your session and shopping cart
language — remembers the language you selected
currency — remembers the currency you selected

Analytics and advertising cookies

_ga, _ga_HSHZGRS9HH — Google Analytics 4, measures how the Site is used
_gcl_au — Google Ads, measures conversions from our advertising
_fbp, _fbc — Meta (Facebook) Pixel, measures conversions from our advertising

Essential cookies are required for the Site to work and are set on the basis of our legitimate interests. We set analytics and advertising cookies only if you have given us your explicit consent, and you can withdraw that consent at any time with effect for the future. Regardless of your consent settings, you can always block or delete cookies in your browser.

Most browsers accept cookies automatically. You can block or delete cookies in your browser settings, usually under “Tools” or “Preferences”. Blocking cookies may affect parts of the Site, such as the shopping cart. More information: www.allaboutcookies.org.

Behavioural Advertising

We use your information to show you advertising that we believe may be relevant to you, both on our Site and on other platforms. You can opt out of personalised advertising here:

Google: https://www.google.com/settings/ads/anonymous
Meta (Facebook): https://www.facebook.com/settings/?tab=ads
Microsoft: https://account.microsoft.com/privacy/ad-settings/settings
Network Advertising Initiative: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Digital Advertising Alliance: http://optout.aboutads.info/

You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Legal Basis for Processing (GDPR)

If you are in the European Economic Area, we process your personal information on the following bases:

your consent;
performance of the contract between you and the Site;
compliance with our legal obligations;
protection of your vital interests;
our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

We keep order information for as long as needed to fulfil your order and, beyond that, to meet our accounting and tax record-keeping obligations. Where no statutory retention obligation applies, you may ask us to erase your personal information at any time — see “Your Rights” below.

Automated Decision-Making

We do not make decisions about you by fully automated means that have a legal or similarly significant effect. We do use limited automated checks to detect fraud: IP addresses linked to repeated failed transactions are blocked temporarily for a few hours, and cards linked to those addresses for a few days. These checks do not have a legal effect on you.

Your Rights

If you are resident in the European Economic Area or in California, you have the right to access the personal information we hold about you, to receive a copy in a portable format, to ask us to correct, update or delete it, to restrict processing, and to object to processing. You may withdraw any consent you have given at any time with effect for the future. To exercise these rights, email us at [email protected]. We will respond within 30 days.

We do not sell personal information.

International Transfers

Your information may be processed outside your country of residence, including by our hosting provider, payment processors and advertising partners. Where that happens, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses or, where applicable, the EU-US Data Privacy Framework.

Do Not Track

Browsers can send a “Do Not Track” signal. There is no agreed industry standard for responding to it, so the Site does not change its data collection practices when such a signal is received. You can limit tracking using the opt-outs listed above.